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2019-10-23 23:32:47

We visited a Motherhood Maternity store after its parent company filed for bankruptcy and saw why the retailer is struggling

Bethany Biron/Business Insider

Destination Maternity filed for bankruptcy protection on Monday, with plans to shutter 183 stores in its markets in the US, Canada, and Puerto Rico. As the largest global maternity company, Destination Maternity operates three brands specializing in clothing for expectant and mothers including its namesake Destination Maternity, Motherhood Maternity, and A Pea in the Pod. We visited a Motherhood Maternity store shortly after it filed for bankruptcy and saw firsthand why the retailer is struggling. Visit Business Insider's homepage for more stories.

Destination Maternity filed for Chapter 11 bankruptcy protection on Monday, citing a variety of factors including significant sales slumps and dwindling foot traffic, the declining national birth rate, and internal leadership shifts. 

According to the bankruptcy filing, the company plans to shutter 183 stores across its existing markets in the US, Canada, and Puerto Rico. The retailer operates 458 stores total across its three maternity-focused brands, including its namesake Destination Maternity, Motherhood Maternity, and A Pea in the Pod. As the largest global maternity company, it also sells products within several major retailers including Macy's and Bed Bath & Beyond. 

Read more: These 19 retailers have filed for bankruptcy or liquidation in 2019

As it moves into bankruptcy proceedings, Destination Maternity will attempt to find a buyer and work toward restructuring, but not without its 1,100 full-time and 2,300 part-time employees likely taking a hit. The mall brand has struggled to stay afloat amid a rise of competing e-commerce brands and rental companies that cater to expectant mothers, paired with a national birth rate that hit a 32-year-low in 2018.

We visited a Motherhood Maternity store in Brooklyn, New York shortly after the bankruptcy announcement and saw firsthand how the company has been struggling. 

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We visited a Motherhood Maternity store after its parent company filed for bankruptcy and saw why the retailer is strugglingWe visited a Motherhood Maternity store after its parent company filed for bankruptcy and saw why the retailer is struggling

Destination Maternity filed for bankruptcy...

We visited a Motherhood Maternity store after its parent company filed for bankruptcy and saw why the retailer is struggling

Features,Apparel,Destination Maternity,Retail,Visual Features,Bankruptcy,BI Select,CT Visual Features

We visited a Motherhood Maternity store after its parent company filed for bankruptcy and saw why the retailer is struggling

2019-10-23T23:04:27+02:00

2019-10-23T19:25:36+02:00

2019-10-23T23:04:43+02:00

https://static6.businessinsider.de/image/5db0c165695b583165703233-500-250/we-visited-a-motherhood-maternity-store-after-its-parent-company-filed-for-bankruptcy-and-saw-why-the-retailer-is-struggling.jpg

BusinessInsiderDe

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Destination Maternity filed for bankruptcy protection on Monday, with plans to shutter 183 stores in its markets in the US, Canada, and Puerto Rico.  As the largest global maternity company, Destination Maternity operates three brands specializing in clothing for expectant and mothers including its namesake Destination Maternity, Motherhood Maternity, and A Pea in the Pod.  We visited a Motherhood Maternity store shortly after it filed for bankruptcy and saw firsthand why the retailer is struggling.  Visit Business Insider's homepage for more stories. Destination Maternity filed for Chapter 11 bankruptcy protection on Monday, citing a variety of factors including significant sales slumps and dwindling foot traffic, the declining national birth rate, and internal leadership shifts.  According to the bankruptcy filing, the company plans to shutter 183 stores across its existing markets in the US, Canada, and Puerto Rico. The retailer operates 458 stores total across its three maternity-focused brands, including its namesake Destination Maternity, Motherhood Maternity, and A Pea in the Pod. As the largest global maternity company, it also sells products within several major retailers including Macy's and Bed Bath & Beyond.  Read more: These 19 retailers have filed for bankruptcy or liquidation in 2019 As it moves into bankruptcy proceedings, Destination Maternity will attempt to find a buyer and work toward restructuring, but not without its 1,100 full-time and 2,300 part-time employees likely taking a hit. The mall brand has struggled to stay afloat amid a rise of competing e-commerce brands and rental companies that cater to expectant mothers, paired with a national birth rate that hit a 32-year-low in 2018. We visited a Motherhood Maternity store in Brooklyn, New York shortly after the bankruptcy announcement and saw firsthand how the company has been struggling. 

international

We visited a Motherhood Maternity store after its parent company filed for bankruptcy and saw why the retailer is strugglingWe visited a Motherhood Maternity store after its parent company filed for bankruptcy and saw why the retailer is struggling

Destination Maternity filed for bankruptcy...

We visited a Motherhood Maternity store after its parent company filed for bankruptcy and saw why the retailer is struggling

Features,Apparel,Destination Maternity,Retail,Visual Features,Bankruptcy,BI Select,CT Visual Features

We visited a Motherhood Maternity store after its parent company filed for bankruptcy and saw why the retailer is struggling

2019-10-23T23:04:27+02:00

2019-10-23T23:04:43+02:00

https://static6.businessinsider.de/image/5db0c165695b583165703233-500-250/we-visited-a-motherhood-maternity-store-after-its-parent-company-filed-for-bankruptcy-and-saw-why-the-retailer-is-struggling.jpg

BusinessInsiderDe

https://www.businessinsider.de/assets/images/logos/og-image-logo.png

Destination Maternity filed for bankruptcy protection on Monday, with plans to shutter 183 stores in its markets in the US, Canada, and Puerto Rico.  As the largest global maternity company, Destination Maternity operates three brands specializing in clothing for expectant and mothers including its namesake Destination Maternity, Motherhood Maternity, and A Pea in the Pod.  We visited a Motherhood Maternity store shortly after it filed for bankruptcy and saw firsthand why the retailer is struggling.  Visit Business Insider's homepage for more stories. Destination Maternity filed for Chapter 11 bankruptcy protection on Monday, citing a variety of factors including significant sales slumps and dwindling foot traffic, the declining national birth rate, and internal leadership shifts.  According to the bankruptcy filing, the company plans to shutter 183 stores across its existing markets in the US, Canada, and Puerto Rico. The retailer operates 458 stores total across its three maternity-focused brands, including its namesake Destination Maternity, Motherhood Maternity, and A Pea in the Pod. As the largest global maternity company, it also sells products within several major retailers including Macy's and Bed Bath & Beyond.  Read more: These 19 retailers have filed for bankruptcy or liquidation in 2019 As it moves into bankruptcy proceedings, Destination Maternity will attempt to find a buyer and work toward restructuring, but not without its 1,100 full-time and 2,300 part-time employees likely taking a hit. The mall brand has struggled to stay afloat amid a rise of competing e-commerce brands and rental companies that cater to expectant mothers, paired with a national birth rate that hit a 32-year-low in 2018. We visited a Motherhood Maternity store in Brooklyn, New York shortly after the bankruptcy announcement and saw firsthand how the company has been struggling. 

international


feedproxy.google.com Bethany Biron, Business Insider
maternity bankruptcy filed motherhood company store after destination visited retailer parent struggling






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